Your First Video Doesn’t Need to Be Good. It Just Needs to Exist.
Welcome to the PLAY/CHROMA blog, where we talk about making content that doesn’t suck.
Let's start with an uncomfortable truth: You’ve been "planning to do video" for six months now. You know you need it. Your competitors are posting (badly, but consistently). Your marketing person keeps flagging trends you "should try." And yet, your feed looks like a digital graveyard.
The Big Lie About Video Content The algorithm doesn't care if your first video is perfect. It cares if you post. Then post again. Then keep posting.
Those brands with slick, professional feeds? They didn't start that way. They started messy and figured it out by doing, not through endless planning sessions about brand voice. The difference is they didn't stop.
The Expert Reality: Research from Wyzowl's 2026 Video Marketing Report shows that [85% of consumers have been convinced to buy a product or service after watching a video](https://wyzowl.com/video-marketing-statistics/). While you're waiting for "perfect," your competitors are busy closing deals with "good enough."
Why Consistency Beats Perfection After 16 years filming everything from Kaiser Permanente campaigns to tech startups, we’ve seen the pattern: Winners aren't the ones with the biggest budgets. They’re the ones who show up regularly.
Consistent posting:
Trains the algorithm that you’re an active player.
Builds familiarity (People need to see you 7+ times before they trust you).
Gives you data on what actually makes your phone ring.
Creates a library you can repurpose so you aren't constantly reinventing the wheel.
The Real Problem (And It’s Not Your Camera) You don't have a quality problem. You have a consistency problem.
And you have a consistency problem because you’re trying to do everything yourself while running an actual business. You’re the strategist, shooter, editor, and scheduler. That’s not a workflow. That’s why nothing gets posted.
What This Blog Is About We’re not here to talk down to you from a film set. We’re here to give you the shortcut. We’ll cover:
Why most business video fails (and how to avoid the "cringe" factor).
AI tools worth using vs. the ones that make you look like a robot.
How to shoot content that converts, not just content that looks "pretty."
Podcasting secrets: How to turn one hour of talk into 15 pieces of content.
Start Now, Get Good Later Your first video will be rough. Your tenth will be better. Your fiftieth will be legitimately good. But only if you start.
Your assignment: Post something this week. A 15-second iPhone video of your office, product, or team. Watch nobody care. Then do it again next week.
The secret to great content isn't perfection. It's repetition.
Welcome to the blog. Let’s make some stuff.
— Augusto & the PLAY/CHROMA team
P.S. If you’re thinking "I still need someone to just handle this," that’s literally why we exist. Monthly packages. Professional delivery. No drama. [Let’s Talk]
